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Youngme Moon is the Donald K. David Professor of Business Administration at the Harvard Business School.  Her research focuses on marketing innovation and brand differentiation.

At the Harvard Business School, Youngme teaches one of the most sought-after courses in the school’s curriculum. She has received numerous awards for teaching excellence, and has published some of the best-selling case studies in the world.

Her first book, DIFFERENT, was recently published by Crown Business, an imprint of Random House. The book, an intimately drawn meditation on the concept of differentiation, has received generous reviews.


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